Climalock Website

Climalock is a major supplier of insulation for industrial storage tanks. They have been in the industry for over 25 years. Their primary audience is tank manufacturers.

Client:

Climalock

Release Date:

November 2022

See Live Project

Roles: UX/UI

Website Goal

Create a website that establishes credibility and facilitates B2B contracts.

Research

Our competitive analysis showed that the storage market is growing in the oil and gas industry, agriculture, and bio-energy. Climalock’s competitors have modern mobile-friendly websites.

The Problem

Their website had the look of a small home business. The website had a tiny size and simplistic 1990s design
Not mobile friendly
Very limited content
Did not include competitive advantage info

‍The Solution

Establish an image of a trustworthy company through minimalistic, refined look and feel combined with good structure.
Direct, straightforward B2B tone
Clear strategic messaging
Present company’s competitive advantage: responding to requests within 24 hours, and compliance with safety regulations
Present the company’s process and products in a visual, easy-to-understand fashion

Result

A modern website that works as a sales tool and establishes credibility. The client loved his new website. Here is what he wrote to our account project manager:

This captures everything we need you and your crew have done a amazing job. I had dinner with a large non-profit company last night and they were experiencing their woes in website design I told them I had the perfect company they should chat with!! Again, thank you so much top-notch company.

- Brent Bell, President of Climalock

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