Crown Capital Investments Website

Crown Capital Investments ("Crown") is a value-oriented private equity firm from Atlanta. It focuses on investing in a diverse range of lower middle market companies. These companies have attractive market positions in industries with growing primary demand. Since their inception in 2014, they have invested more than $150 million.

Client:

Crown Capital Investment

Release Date:

May 2023

See Live Project

Website Goal

The website targets investors and investment bankers. The goal is to project credibility and create the impression of a stable, established business.

Research

Conducted industry study and competitive benchmarking. Classified by content, structure, look and feel.

The Problem

The website was notably outdated and mismatched to the size and resources of the company.
The website needed updated look and feel, content and imagery that projects credibility. It also needed to be optimized for mobile.

Crown Capital Investments Website Before Redesign

The Solution

Created a modern, minimalist website that projects credibility and conservatism. This is achieved through the use of information architecture, user interface design, typography and imagery. The website is easy to navigate, has powerful imagery, structural hierarchy and strategic messaging. It feels reassuring and provides a smooth user experience.

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Result

The client provided feedback that "This is the best looking investment website we have seen lately". I believe they were happy with the outcome of the project.

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Portfolio